The Idea Writers: Copywriting in a New Media and Marketing Era

Teressa Iezzi

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Palgrave Macmillan 224 pages

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